Nestlé's purpose is enhancing quality of life and contributing to a healthier future

Nestlé’s purpose is enhancing quality of life and contributing to a healthier future. At Nestlé we want to help shape a better and healthier world. We also want to inspire people to live healthier lives. This is how we contribute to society while ensuring the long-term success of our company.

Nestlé España & Portugal is looking forward to enhance its open innovation program by joining The Mothertrees in order to increase the ability to generate new business opportunities and explore new markets with Startups, in line with Nestlé´s innovation focus and strategy. The aim and the challenge for us as a company is to be able to offer tastier and healthier food and more nutritious products to our consumers.

We want to enable our consumers to live happier and healthier lives. In this regard apart from developing new products, offering new services that provide nutritional information, spread nutrition knowledge and offer health support to our consumers is a key focus that we want to explore and develop further within this initiative.

The projects will be developed under the framework of the Mothertrees Wellbeing Hub. The Hub is born with the intention of creating a platform that promotes the well-being of people in a sustainable world by focusing on the health, sport, nutrition, personal development and sustainability.

The implementation of the innovative projects of this program will facilitate synergies, new business opportunities and economies of scale among all members of the Hub.

The idea is to combine the creativity and entrepreneurship of start-ups with Nestlé’s extensive scientific and technological expertise. The collaborative approach in the Hub will allow the participating start ups to collaborate with Nestlé and to have access to Nestlé’s science, technology and business expertise. Furthermore, they will benefit from an equity and cost-free acceleration program.

We are confident that this project provides a unique platform for startups and Nestlé to bring highly differentiated innovations to the market fast.

The cross functional teams will develop innovative product and service solutions in this immersive program that will create an efficient from ‘PoC to shop’ innovation pipeline.

During the front-end stage, the projects will be supported by Nestlé’s Innovation Beyond the Core Team and if there is an agreement to move forward to POC, Nestlé will involve experts in the specific areas as required. Each team also receives hands-on support from dedicated U- Skale and Nestlé team members and mentoring from Nestlé’s senior management.

What are we looking for

Alternative healthy solutions

That are redefining the future of food and nutrition.

Initiatives that create

various expressions of senses increasing the connection with the consumers.

Products and services

that promote and facilitate a healthier lifestyle at home.

Seamless digital solutions

that help us to interact with the consumers and shoppers in a natural and healthy way.



Call for applications

31th March


Selection Day

8th April


Collaboration Kick off

19th April


POC development
and implementation

25th April – 14th July

Kick off Acceleration phase ​


Presentation of results

10th – 14th July


Presentation of results

14th July

The Program includes:

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